Walkthrough

Three minutes, one Ceramic Wash & Protect brief, start to finish: consumer brief, Level 1 in the R&D table format, levers that follow the chemist's edits, Level 2 test specs with their sources, and the Excel export. Recorded on the working prototype with live models.

Chapters

1. 0:04Sign inTeam access code and the chemist's name
2. 0:15Step 1. The briefProduct, consumer needs and experiences
3. 0:40Step 2. Level 1Priority tier, requirements and levers
4. 0:56Levers follow your editsAdd a requirement and the levers update
5. 1:37Step 3. Level 2Measurable spec options per requirement
6. 1:48SourcesVerified standards and web lookups
7. 2:21Step 4. Summary and ExcelChosen specs, sources and the export

Prepared for ITW Global Brands by Vidhai Labs LLC. The sample brief is built from public consumer reviews (Amazon Reviews'23, McAuley Lab, UC San Diego). Model output varies from run to run. Questions: Gowthaman Rajusujatha, Founder and CEO, Vidhai Labs LLC.